Cameron to Outline a Recast European Role for Britain



Weighted down by centuries of entrenched wariness in this island nation toward the Continent — and the knowledge that a gallery of his predecessors as Conservative prime ministers saw their tenures blighted by divisions within the party over the issue — Mr. Cameron is heading for Amsterdam on Friday to set out his vision of a sharply whittled-down role for Britain in the affairs of 21st-century Europe.


The speech in the Netherlands, carefully chosen as a country with a strong historical friendship with Britain, is a watershed moment for Mr. Cameron, and for Britain. It could be a deeply jarring occasion, as well, for other European nations, which have grown increasingly impatient, angry even, with Britain’s policy during the crisis in the euro zone. Some European officials have described as blackmail its use of the crisis — one that Britain, with the pound, has largely escaped — to demand a new, “pick-and-mix” status for itself within the 27-nation European Union.


After months of delay, Mr. Cameron is expected to brush aside the warnings of the Obama administration and European leaders and call for a referendum on whether Britain should remain squarely in Europe or negotiate a more arm’s-length relationship, most likely before the next Parliament’s mandate expires in 2018. In a clamorous House of Commons on Wednesday, the prime minister set out his thinking.


“Millions of people in this country, myself included, want Britain to stay in the European Union,” he said. “But they believe that there are chances to negotiate a better relationship. Throughout Europe, countries are looking at forthcoming treaty change, and asking, ‘What can I do to maximize my national interest?’ That is what the Germans will do. That is what the Spanish will do. That is what the British should do.”


For months, Mr. Cameron has been holding off on a promise to explain just what he wants from Europe. As a reformist Conservative pressing ahead with, among other things, a plan to legalize gay marriage, he has scant common ground with the “little Englanders” in his party, the core of about 100 members who make up a third of its representation in Parliament.


But Mr. Cameron can see votes, too, in the strong anti-Europe currents that run wherever people in Britain gather.


In pubs and bars, on radio and in Parliament itself, talk of the European Union tends to center on the bloc’s real — and, in some cases, apocryphal — abuses: its highhanded, bloated bureaucracy, with nearly 1,000 featherbedded officials earning more than Mr. Cameron’s $230,000 salary as prime minister; its endless proliferation of rules on everything from the length of dog leashes to the shape of carrots; the recent claim by a former high-ranking Cameron aide that government ministers spend 40 percent of their time dealing with the mass of pettifogging European “directives,” many of them widely ignored elsewhere in Europe.


Not only has Mr. Cameron been hemmed in by deep divisions over Europe within the Conservative Party — an issue that helped unseat Edward Heath, Margaret Thatcher and John Major as prime ministers — but he has also been wary of stirring a fresh wave of anger among other European leaders, particularly Chancellor Angela Merkel of Germany, a center-right politician and onetime ally in European councils.


Her aides have described her as frustrated with Mr. Cameron’s maneuvering and, as she is said to see it, his bid to take advantage of other European states as they struggle to save the euro and keep the most debt-laden nations, like Greece, Portugal and Spain, from dropping out of the European Union.


Concern about the reactions in Berlin and Paris prompted a last-minute rescheduling of the Amsterdam speech. Germany and France had protested that the original date, next Monday, might overshadow long-planned celebrations that day of the 50th anniversary of the treaty between them, itself a landmark in the building of postwar Europe, that sealed their reconciliation after the wounds of World War II.


Along with this, commentators say, Mr. Cameron has been recalculating the ways in which the European issue can be managed to bolster the Conservatives’ sagging prospects in a general election expected in 2015, in which polls show them lagging as much as 13 percentage points behind the opposition Labour Party. He has also been contending with heavy lobbying by American officials, including President Obama.


The Americans, diplomats say, have told Mr. Cameron squarely in private what made headlines here last week when a senior State Department official, Philip Gordon, who is assistant secretary for European affairs, spoke on the issue with British reporters. Mr. Gordon said a continued “strong British voice” in an “outward-looking” European Union was in America’s interests, and warned specifically against the referendum on Europe that is an important component in Mr. Cameron’s plans. “Referendums,” Mr. Gordon said, “have often turned countries inward.”


For all his delaying, his aides say, Mr. Cameron is ready now to outline a strategy for renegotiating Britain’s status in the European Union in a way that would keep Britain free from the centralizing forces at work. Other major European states, France and Germany in particular, see a new federal Europe with enhanced powers of fiscal oversight as essential to the long-term survival of the tottering euro.


Alan Cowell contributed reporting from Paris, and Stephen Castle from London.



This article has been revised to reflect the following correction:

Correction: January 17, 2013

An earlier version of this article misstated the year that a referendum approving Britain’s entry into the European Economic Community, the precursor to the European Union, was held. It was 1975, not 1974.



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AT&T Offers $100 Off HSPA+ Nexus 7 for a Limited Time






The Nexus 7, made by Asus in partnership with Google, was the first really successful Android tablet that wasn’t made by a bookseller. It brought the hundreds of thousands of games and apps on Google Play (formerly the Android Market) to a wide audience, and it did so at an unheard-of price point: Only $ 199, for a device packing a Tegra 3 processor which made it much more powerful (and better for gaming) than Amazon‘s Kindle Fire.


When the Nexus 7 launched, it was Wi-Fi only and had as little as 8 GB of storage space. Google and Asus have fixed both of those problems, and from now until Feb. 14, AT&T is offering $ 100 worth of credit towards your wireless bill with the purchase of a new Nexus 7 and the signing of a two-year wireless contract.






The tablet itself


The Nexus 7 isn’t designed as a book-reader, but is more of a competitor to the iPad Mini. It lacks exclusive Amazon services like Amazon Instant Video, and many of the best iPad games and apps either aren’t available for it or aren’t available yet. It has far more games and apps for it than the Kindle, though, and can actually read Kindle books and run games and apps that you previously bought for the Kindle.


Its Tegra 3 processor allows it to play “THD”-enhanced games, which are roughly comparable in graphics quality to modern iPad or Xbox games. Finally, the model that AT&T is offering a discount on has both HSPA+ (a slower version of 4G) wireless Internet and 32 GB of storage, a combination which costs $ 559 on a similarly palm-sized iPad Mini. The Nexus 7 is only $ 299, and that’s before the $ 100 credit.


AT&T’s plans


The cheapest plan available is the $ 10 Mobile Share plan, which allows you to add the tablet to a plan that you already have. The next cheapest is AT&T’s $ 15 plan, which offers only 250 MB per month — okay for occasional email and web surfing, but completely inadequate for streaming videos regularly. Its $ 30 plan offers 3 GB of data, which still won’t stand up to constant Netflix viewing but will hold up much better than the $ 15 one.


What else is there?


The iPad and iPad Mini are also available (and much more expensive) from AT&T, as is a new Lenovo IdeaTab. It’s available for $ 199 off-contract and $ 99 on a two-year contract, but it’s not as fast or powerful as the Nexus 7, can’t play the same games, and has much less storage space.


Finally, if you like the Nexus 7 but aren’t sure you’ll still want it in two years (especially since the hardware is half a year old already), AT&T offers month-to-month wireless plans, which can be canceled at any time without paying an early termination fee. You just won’t get the $ 100 discount unless you sign a two-year contract.


Jared Spurbeck is an open-source software enthusiast, who uses an Android phone and an Ubuntu laptop PC. He has been writing about technology and electronics since 2008.


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Hawaii hometown backs Te'o after girlfriend hoax


LAIE, Hawaii (AP) — People in the small Hawaii hometown of Manti Te'o are offering support for the Notre Dame linebacker, after the story of his girlfriend and her death from leukemia were revealed as a hoax.


No one answered the door Wednesday evening and no one appeared to be inside the modest, single-story wood home of Te'o's parents, Brian and Ottilia Te'o, in the small coastal town of Laie on Oahu's northern shore where Manti Te'o, an All-American and Heisman Trophy finalist, was born.


But members of the mostly Mormon community said they were dumbfounded, and didn't believe he would have knowingly perpetrated such a story. The town of about 6,000 people, roughly an hour's drive from Honolulu, is home to a small satellite campus of Hawaii's Brigham Young University,


Lokelani Kaiahua said Te'o's parents were her classmates, and she knew them to have strong family values they instilled in their children.


"I just don't see something like that being made up from him or having any part of that because they're not those kind of people," she said while sitting and talking with friends a few doors down from the Te'o family home. "Everybody's kind of like 'what is going on?'"


According to media accounts that surrounded Te'o this season, his purported girlfriend, Lennay Kekua, died of leukemia in September. But on Wednesday, the website Deadspin.com posted a lengthy story saying there was no evidence that she ever existed.


Notre Dame officials then confirmed the hoax but were insistent that Te'o was only the victim.


Te'o is a hero and role model to many children in Laie and nearby small towns like Haaula, Kaaawa and Kahuku along the two-lane highway snaking through Oahu's northeastern coast.


Students at Haaula often wear Notre Dame jerseys with his number "5'' on them, and Te'o has returned to the area to talk to students about the importance of staying in school, said school administrator Makala Paakaula, 38.


"He always keeps giving back to his community," Paakaula said.


Te'o should be lauded for uniting Notre Dame during his senior year when he could have left for the NFL, she said.


"It's amazing how he brought together the whole school to become one ohana, one family, where they all belonged, where they all had a purpose," Paakaula said.


Many people expressed anger toward whoever was behind the entire affair.


"If he got hoaxed, that's not his fault — shame on them," Paakaula said, "because he has a very trusting, open heart."


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Ask Well: Help for the Deskbound

One of the problems with office work is that many of us are using chairs that don’t fit our bodies very well or give adequate support to the back, said Jack Dennerlein, a professor at Northeastern’s BouvĂ© College of Health Sciences in Boston who specializes in ergonomics and safety. If you are experiencing back pain, you may be able to adjust your chair to increase its lumbar support. A good office chair will have an adjustable seat pan that you can slide back and forth as well as adjustable back and height features. First, sit in the chair so the lumbar region of your back, your lower back, is resting on the back support. At the same time, your feet should be resting comfortably on the ground and the back of your knees should be about three-finger widths from the edge of the chair, said Dr. Dennerlein.

Some high-end chair brands have adjustable seat pans, including the Steelcase Leap chair, which retails for between $800 and $900 and offers an adjustable seat and plenty of lumbar support.

The Steelcase Criterion chair sells anywhere from $350 to $850 online, depending on the model, and boasts seven different adjustments “to offer support through the full range of dynamic seating postures.”

The HumanScale Freedom chair is the winner of several design awards and also has an adjustable seat pan as well as “weight-sensitive recline, synchronously adjustable armrests, and dynamically positioned headrest.” ($400 to $1,400)

The Herman Miller Aeron chair is also popular because it comes in small, medium and large sizes and claims a PostureFit design that “supports the way your pelvis tilts naturally forward, so that your spine stays aligned and you avoid back pain.” ($680 to $850)

If all that sounds really wonderful and really too expensive, there may be a simpler solution to ease your back pain at work. Invest $15 to $30 in a lumbar chair pillow to make sure your back is getting the support it needs even when you are not sitting in a $900 chair.

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Lawmakers Seek Data on Energy Drinks





Three Democratic lawmakers on Thursday sent letters to 14 marketers of high-caffeinated energy drinks requesting data about the products’ ingredients and any company studies showing their risks and benefits to children and young people.


In recent months, the Food and Drug Administration has begun examining the safety of energy drinks following reports of several deaths and numerous injuries potentially associated with the products. The number of annual hospital emergency visits involving the drinks doubled from 2007 to 2011, according to a federal report released last week.


In addition, claims by drink producers that their proprietary “energy” formulations provide consumers with a physical and mental edge are coming under scrutiny. There is little scientific evidence, researchers say, that the drinks provide anything more than a high dose of caffeine similar to that found in a cup of strong coffee.


The letters were sent by Senators Richard J. Durbin of Illinois and Richard Blumenthal of Connecticut and Representative Edward J. Markey of Massachusetts to companies including Monster Beverage, Rockstar, Red Bull and Living Essentials, the distributor of 5-Hour Energy, a small, concentrated energy “shot” drink. Letters were also sent to PepsiCo, which sells Amp; Coca-Cola, which sells NOS; and Dr Pepper Snapple, which sells Venom Energy.


Among other questions in the letter, the lawmakers asked the companies to specify the total amount of caffeine in the energy beverages. Products like 5-Hour Energy that are marketed as supplements do not list the amount of caffeine used and producers use caffeine from a variety of sources such as synthetic caffeine, the guarana plant and tea extracts.


They also asked why the companies chose to market their energy product as either a beverage or a dietary supplement. The two regulatory categories have separate rules about ingredient disclosures and reporting of potential health risks.


The lawmakers also asked the companies to provide any studies that they have run or underwritten that examine the effect of energy drink use in children or young adults.


The few studies cited by energy drink companies to back their marketing claims have taken place among adults and have compared the effect of an energy drink to that of a placebo like flavored water.


Other public officials are looking into marketing claims of energy drink makers, including the attorney general of New York State and the city attorney for San Francisco.


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French and Malian Ground Troops Confront Islamists in Seized Town


Eric Feferberg/Agence France-Presse — Getty Images


French soldiers rode in armored vehicles as they left Bamako and started their deployment to the north of Mali on Wednesday.







BAMAKO, Mali — French soldiers battled armed Islamist occupiers of a desert village in central Mali on Wednesday, a Malian army colonel said, in the first direct ground combat involving Western troops since France launched its military operation here last week to help wrest this nation back from an Islamist advance.




The Malian colonel said his army’s ground troops had joined the French forces and ringed the village of Diabaly, which Islamist fighters had seized the day before. Now, he said, they were engaged in fighting to extricate the militants, who had taken over homes and ensconced themselves.


“It’s a very specialized kind of war,” said the colonel, who spoke on condition of anonymity. “The town is surrounded.”


The ground fighting expanded the confrontation between the Islamists and the French forces, who had previously conducted aerial assaults after President François Hollande of France ordered an intervention in Mali last Friday to thwart a broader push by Islamist rebels controlling the north of the country.


The battle in Diabaly came as news reports from the region said that Islamist militants affiliated with Al Qaeda in the Islamic Maghreb had seized a foreign-run gas field near the Algeria-Libya border, hundreds of miles away, and had seized foreign hostages, including Americans, in retaliation for the French intervention in Mali and for Algeria’s cooperation in that effort. The Algerian state-run news agency quoted regional government officials as say ingthat about 20 foreigners had been seized, including American, British, French, Norwegian and Japanese citizens. It also said that two people had been killed, at least one of them British.


The number of hostages and their nationalities could not be confirmed independently. Japanese officials acknowledged that Japanese citizens were involved in the hostage situation, and the Irish foreign ministry said one Irish citizen had been kidnapped. The British foreign office also said in a statement that “British nationals are caught up in this incident,” which it described as “ongoing.”


The developments underscored an earlier acknowledgment from the French defense minister, Jean-Yves Le Drian, that the military campaign to turn back the Islamists and drive them from their redoubts in northern Malian desert would be a protracted one.


“The combat continues and it will be long, I imagine,” he said Wednesday on RTL radio. “Today the ground forces are in the process of deploying,” he said. “Now the French forces are reaching the north.”


Adm. Edouard Guillaud, the French chief of staff, told Europe 1 television that ground operations began overnight.


He accused jihadists of using civilians as human shields and said, “We refuse to put the population at risk. If there is doubt, we will not fire.”


In Paris, Mr. Hollande said Wednesday that he took the decision to intervene last Friday because it was necessary. If he had not done so, it would have been too late. “Mali would have been entirely conquered and the terrorists would today be in a position of strength."


On Tuesday, witnesses in Mali reported, the insurgents had regrouped after French airstrikes and embedded themselves among the population of Diabaly, hiding in the mud and brick houses in the battle zone and thwarting attacks by French warplanes to dislodge them.


“They are in the town, almost everywhere in the town,” said Bekaye Diarra, who owns a pharmacy in Diabaly, which remained under the control of insurgents. “They are installing themselves.”


Benco Ba, a parliamentary deputy there, said residents were fearful of the conflict that had descended on them. “The jihadists are going right into people’s families,” he said. “They have completely occupied the town. They are dispersed. It’s fear, ” he said, as it became


clear that airstrikes alone will probably not be enough to root out these battle-hardened insurgents, who know well the harsh grassland and desert terrain of Mali.


Adam Nossiter reported from Bamako, Mali, Alan Cowell from Paris and Eric Schmitt from Washington. Reporting was contributed by Steven Erlanger and Scott Sayare from Paris, Julia Werdigier from London, and Elisabeth Bumiller from Madrid.



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“GameStick” and NVIDIA “Project SHIELD” Consoles-in-a-Controller on Their Way






Both GameStick and NVIDIA’s Project Shield are upcoming game consoles the size of a game controller, which can hook up to a larger display. Both are powered by Android, Google‘s open-source operating system that’s normally used on smartphones and tablets. And both have working hardware prototypes already. But one is a $ 99 Kickstarter project by an indie group, while the other has the backing of two major companies in the PC gaming world — and will probably be a lot more expensive when it comes out.


Here’s a look at two upcoming TV game consoles that you’ll be able to fit in your pocket or handbag.






GameStick: Exactly what it sounds like


Imagine a tiny, rectangular game controller, sort of like a Wii Remote with more buttons and twin analog sticks. On one side is a plastic bump, that when you pull it off it becomes this gadget the size of a USB memory stick that plugs into a TV’s HDMI port. That’s GameStick, and with 19 days left to go in its Kickstarter fund-raiser it’s managed to raise more than three times the $ 100,000 its creators asked for.


GameStick will have 8 GB of flash memory, and a processor capable of handling modern AAA Android games like Shadowgun, plus 1080p video. If you don’t like the controller it comes with, you’ll be able to connect up to four of your own via Bluetooth, or even use your Android or iOS smartphone or tablet as a controller.


Project SHIELD: A controller that can stop bullets


Maybe it can’t literally serve as a shield. But at about the size of the original Xbox’s controller, the “portable” console NVIDIA showed off at this year’s CES sure looks like it can. It’s powered by a next-generation Tegra 4 processor, and features its own built-in 5-inch multitouch screen for gaming on the go. But it can also connect to a TV, and can even stream PC games via Steam’s Big Picture mode, which was designed for controller games.


A not-so-silver lining?


GameStick’s biggest weakness may be its developer support. Its Kickstarter page mentions the hundreds of thousands of Android games out there, but most of those are only on Google Play, which (unlike most of the rest of Android) is proprietary to Google. Time will tell whether its creators can get enough developers to write games for the platform by the time of its planned April launch, or enough gamers to buy games they might already have on their tablets.


In contrast, between full support for the Google Play store and PC game streaming from Steam, Project SHIELD will have thousands and thousands of games, and there will be no need to repurchase titles you’ve already bought from either store. There’s no word from NVIDIA yet, though, on how much its game console will cost or even when it will launch.


Jared Spurbeck is an open-source software enthusiast, who uses an Android phone and an Ubuntu laptop PC. He has been writing about technology and electronics since 2008.


Linux/Open Source News Headlines – Yahoo! News




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Eagles get their man, hire Oregon's Chip Kelly


PHILADELPHIA (AP) — The Philadelphia Eagles have hired Chip Kelly after he originally chose to stay at Oregon.


The 49-year-old Kelly becomes the 21st coach in team history and replaces Andy Reid, who was fired on Dec. 31 after a 4-12 season.


Kelly, who was 46-7 in four years at Oregon, interviewed with the Eagles, Cleveland Browns and Buffalo Bills after leading the fast-flying Ducks to a victory over Kansas State in the Fiesta Bowl. But he opted to remain at Oregon before changing his mind.


The Eagles are known to have interviewed 11 candidates, including two meetings with Seahawks defensive coordinator Gus Bradley. Philadelphia has won just 12 games the two seasons, after winning the NFC East in 2010.


"Chip Kelly will be an outstanding head coach for the Eagles," owner Jeffrey Lurie said in a statement. "He has a brilliant football mind. He motivates his team with his actions as well as his words. He will be a great leader for us and will bring a fresh energetic approach to our team."


Kelly was thought to be Philadelphia's first choice in a long, exhaustive process that took many twists. The enigmatic Kelly reportedly was close to signing with the Browns after a long interview on Jan. 4. He met with the Eagles for nine hours the next day and the roller coaster ended when he decided to remain at Eugene, Ore.


At the time, it was the second straight year Kelly had entertained overtures from NFL teams only to reject them. He turned down Tampa Bay's job deep into negotiations last season.


The Eagles interviewed two other high-profile college coaches — Penn State's Bill O'Brien and Notre Dame's Brian Kelly. Both of them elected to stay with their schools and Philadelphia issued a statement saying it would continue its search as planned.


"There is no question we spent a considerable amount of time and effort looking at who we thought were the best collegiate candidates for our head coaching job. We did so knowing that there was a remote chance that these coaches would leave their current posts," the team stated on Saturday. "We understood that going into the process, but we wanted to leave no stone unturned while trying to find the best coach for the Philadelphia Eagles. We have no regrets about the effort we made in that direction and we will continue to proceed as planned in our search."


Bradley was thought to be the leading contender, though former Cardinals coach Ken Whisenhunt and former Ravens coach Brian Billick were in the mix.


That all changed when Kelly had a change of heart.


Known as an offensive innovator, the visor-wearing Kelly built Oregon into a national powerhouse. The Ducks went to four straight BCS bowl games — including a bid for the national championship against Auburn two seasons ago — and have won three Pac-12 championships.


Kelly originally went to Oregon in 2007 as offensive coordinator under Mike Bellotti. Before that, he was offensive coordinator at New Hampshire, where he started devising the innovative hurry-up offense the Ducks are known for now.


Oregon finished last season 12-1. The team was ranked No. 1 and appeared headed for another shot at the national championship until a 17-14 overtime loss to Stanford on Nov. 17.


It's unknown whether the possibility of NCAA sanctions based on Oregon's use of recruiting services factored into Kelly's reversal. Kelly indicated in Arizona that he isn't running from anything.


"We've cooperated fully with them," he said. "If they want to talk to us again, we'll continue to cooperate fully. I feel confident in the situation."


Following the bowl, Kelly said he wanted to get the interview process over "quickly." Turns out, it was anything but.


"It's more a fact-finding mission, finding out if it fits or doesn't fit," Kelly said after the Ducks defeated the Wildcats, 35-17. "I've been in one interview in my life for the National Football League, and that was a year ago. I don't really have any preconceived notions about it. I think that's what this deal is all about for me. It's not going to affect us in terms of we're not on the road (recruiting). I'll get an opportunity if people do call, see where they are.


"I want to get it wrapped up quickly and figure out where I'm going to be."


Kelly, who never said if he was leaning one way or another following the bowl, doesn't have any pro coaching experience, but aspects of his up-tempo offense are already being used by some NFL teams, including New England and Washington.


"I said I'll always listen, and that's what I'll do," he said at the time. "I know that people want to talk to me because of our players. The success of our football program has always been about our guys. It's an honor for someone to say they'd want to talk to me about maybe moving on to go coach in the National Football League. But it's because of what those guys do. I'll listen, and we'll see."


Oregon's players gave Kelly a Gatorade bath as the final seconds ticked off the clock vs. Kansas State, and afterward a few of the Ducks seemed resigned to their coach moving on.


"We'll have to see," quarterback Marcus Mariota said. "Whatever he decides to do, we're all behind him. He's an unbelievable coach. He's not only a football coach, but he's someone that you can look to and learn a lot of life lessons from. Whatever happens, happens. But we're all behind him.


"We'll see where it takes us."


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The New Old Age: In Flu Season,Use a Mask. But Which One?

Face masks help prevent people from getting the flu. But how much protection do they provide?

You might think the answer to this question would be well established. It’s not.

In fact, there is considerable uncertainty over how well face masks guard against influenza when people use them outside of hospitals and other health care settings. This has been a topic of discussion and debate in infectious disease circles since the 2009 H1N1 flu pandemic, also known as swine flu.

As the government noted in a document that provides guidance on the issue, “Very little information is available about the effectiveness of facemasks and respirators in controlling the spread of pandemic influenza in community settings.” This is also true of seasonal influenza — the kind that strikes every winter and that we are experiencing now, experts said.

Let’s jump to the bottom line for older people and caregivers before getting into the details. If someone is ill with the flu, coughing and sneezing and living with others, say an older spouse who is a bit frail, the United States Centers for Disease Control and Prevention recommends the use of a face mask “if available and tolerable” or a tissue to cover the nose and mouth.

If you are healthy and serving as a caregiver for someone who has the flu — say, an older person who is ill and at home — the C.D.C. recommends using a face mask or a respirator. (I’ll explain the difference between those items in just a bit.) But if you are a household member who is not in close contact with the sick person, keep at a distance and there is no need to use a face mask or respirator, the C.D.C. advises.

The recommendations are included in another document related to pandemic influenza — a flu caused by a new virus that circulates widely and ends up going global because people lack immunity. That is not a threat this year, but the H3N2 virus that is circulating widely is hitting many older adults especially hard. So the precautions are a good idea, even outside a pandemic situation, said Dr. Ed Septimus, a spokesman for the Infectious Diseases Society of America.

The key idea here is exposure, Dr. Septimus said. If you are a caregiver and intimately exposed to someone who is coughing, sneezing and has the flu, wearing a mask probably makes sense — as it does if you are the person with the flu doing the coughing and sneezing and a caregiver is nearby.

But the scientific evidence about how influenza is transmitted is not as strong as experts would like, said Dr. Carolyn Bridges, associate director of adult immunization at the C.D.C. It is generally accepted that the flu virus is transmitted through direct contact — when someone who is ill touches his or her nose and then a glass that he or she hands to someone else, for instance — and through large droplets that go flying through the air when a person coughs or sneezes. What is not known is the extent to which tiny aerosol particles are implicated in transmission.

Evidence suggests that these tiny particles may play a more important part than previously suspected. For example, a November 2010 study in the journal PLoS One found that 81 percent of flu patients sent viral material through air expelled by coughs, and 65 percent of the virus consisted of small particles that can be inhaled and lodge deeper in the lungs than large droplets.

That is a relevant finding when it comes to masks, which cover much of the face below the eyes but not tightly, letting air in through gaps around the nose and mouth. As the C.D.C.’s advisory noted, “Facemasks help stop droplets from being spread by the person wearing them. They also keep splashes or sprays from reaching the mouth and nose of the person wearing them. They are not designed to protect against breathing in the very small particle aerosols that may contain viruses.”

In other words, you will get some protection, but it is not clear how much. In most circumstances, “if you’re caring for a family member with influenza, I think a surgical mask is perfectly adequate,” said Dr. Carol McLay, an infection control consultant based in Lexington, Ky.

By contrast, respirators fit tightly over someone’s face and are made of materials that filter out small particles that carry the influenza virus. They are recommended for health care workers who are in intimate contact with patients and who have to perform activities like suctioning their lungs. So-called N95 respirators block at least 95 percent of small particles in tests, if properly fitted.

Training in how to use respirators is mandated in hospitals, but no such requirement applies outside, and consumers frequently put them on improperly. One study of respirator use in New Orleans after Hurricane Katrina, when mold was a problem, found that only 24 percent of users put them on the right way. Also, it can be hard to breathe when respirators are used, and this can affect people’s willingness to use them as recommended.

Unfortunately, research about the relative effectiveness of masks and respirators is not robust, and there is no guidance backed by scientific evidence available for consumers, Dr. Bridges said. Nor is there any clear way of assessing the relative merits of various products being sold to the public, which differ in design and materials used.

“Honestly, some of the ones I’ve seen are almost like a paper towel with straps,” Dr. McLay said. Her advice: go with name-brand items used by your local hospital.

Meanwhile, it is worth repeating: The single most important thing that older people and caregivers can do to prevent the flu is to be vaccinated, Dr. Bridges said. “It’s the best tool we have,” she said, noting that preventing flu also involves vigilant hand washing, using tissues or arms to block sneezing, and staying home when ill so people do not transmit the virus. And it is by no means too late to get a shot, whose cost Medicare will cover for older adults.

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Conversation: A Founder of the Soap Maker Method Discusses Its Sale





For Eric Ryan and Adam Lowry, the quest began in 2001 in what they call a “dirty little flat” in San Francisco, where the two childhood buddies from Detroit first plotted to disrupt the all-but-impenetrable cleaning products industry long dominated by giants like SC Johnson and Procter & Gamble.




They started by mixing soap formulas in beer pitchers labeled “Do Not Drink” and wound up creating Method, an irreverent, design-driven, environmentally minded company that outsourced manufacturing. The company grew to $34 million in revenue and 39 employees in 2005, and more than $100 million and 100 employees in 2012. Those numbers remain modest compared to those of Big Soap, but a walk down the cleaning aisle in almost any supermarket reveals not just Method’s reach (Ginger Yuzu dish soap, Pink Grapefruit hand wash) but its impact on competitors (Clorox Green Works).


“We showed up at the party with a very different proposition,” Mr. Ryan said. “We’re superproud that we’ve had an influence.”


That influence will continue, Mr. Ryan and Mr. Lowry suggest, even though Method was acquired for an undisclosed price in September by the Belgian company Ecover, creating what they claim is now the largest green cleaning company in the world, with revenue “north of $200 million.”


In a conversation that has been edited and condensed, we recently asked Mr. Ryan why he and Mr. Lowry chose to sell, how they identified the right suitor, and what will happen to the Method brand.


Q. Was selling the company always a primary goal?


A. When we started the company, we knew we had two choices. One was to grow organically, which a lot of businesses do, and you control the business and grow slowly and steadily. We fundamentally believed that we would not have success in this competitive space unless we went after it fast and aggressively. So we had to take outside capital. And when we took that outside capital — at some point, you have to give it back with a return.


Q. You make soap, you sell it, you make more soap, you sell more of it. Why couldn’t you grow without being acquired?


A. Two primary reasons. One is just economies of scale. In the early years, we lost money on every product we sold. We were competing against companies that not only have a 100-year head start but have just built incredible efficiencies. They own their own plants. When you walk in a grocery store and that bottle of dish soap sells for $1.99, we could not make it for $1.99 in the beginning. We needed capital to accelerate growth, to get our volume to a place where the business would be profitable. Two is that the cost of doing business in the mass channel is really expensive. When you sell in a grocery store, you have to pay an upfront fee called slotting charges. And that takes a fair amount of capital. So growing organically is possible, but it’s really, really tough.


Q. You’ve built a brand that seems to resonate with consumers. Are you concerned about their reaction to the sale?


A. It was something that was heavy in our minds for a lot of years. The typical script for a socially driven company like ours is you get acquired by a major strategic. So look at Honest Tea, acquired by Coke. Kashi by Kellogg. Burt’s Bees by Clorox. Even Mrs. Meyer’s, in our space, by SC Johnson. I always justified it by saying, “Well, if that happens, it’ll give us the chance to work from a bigger, global stage, and we’ll try to change those companies from the inside out.” And once we did this deal, I was just so thankful we never had to go down that path. We recognized we had a partner at the table with identical mission statements, identical values and a real long-term commitment. It was just an opportunity too good to pass up.


Q. Did you say no to other offers because you didn’t see that cultural fit?


A. We can’t name names, but we did have, over the years, conversations with those usual suspects. And the movie looked pretty similar — full integration, we go from being a company to being an operating unit within a larger organization. The culture, the team, “the Method Method” that we spent the last 10 years building would have been nonexistent within 12 months.


Q. Will the Method brand continue to exist?


A. Very much so. We’ll be building our own plant in North America. We’re turning on TV advertising for the first time in our history. We’re expanding more aggressively in Europe and Asia than we would have done otherwise. We’re creating a company with a long-term focus on the future. When you’re private equity-backed, it’s a much more short-term focus in how you invest and build the organization. The big thing that’s changing now, we’re a house of brands, which is Method and Ecover. And we have to set up a business where they coexist in a way that they don’t cannibalize each other and reach a broader audience collectively.


Q. Obviously, you’re in the honeymoon phase. How do you protect against something going wrong?


A. At the end of the day, it’s like a marriage — there is a leap of faith. And the way that you can protect yourself the most is just really trusting your instincts of who you’re jumping in bed with. It’s just like a job interview or any other relationship. If you’re getting to a point where you’re having to lean on a lot of legalities or other ways to try to protect yourself, it’s probably not the right relationship. It just comes back again to, are these people you trust, who share the same vision?


Q. While this was developing, how open were you with your employees?


A. You just can’t talk openly. It can do damage to the deal, but also, it’s a roller coaster, and you don’t want everyone riding the roller coaster with you. It’s incredibly distracting. There was a very small group that was in the know, and those were only the ones that were needed for due diligence. People knew we were looking and we were upfront about that, but they didn’t know to what extent, because we didn’t know to what extent. So when we did the announcement, there was initial shock, but over all it went well. And then for the next week, it was really challenging because what happened — what we were completely blindsided by — was how many people in their careers had been through a bad M.& A. transaction. There were a lot of bad movies that started being replayed. What I told everybody was, “Look, I’ve never been through a bad merger in my life, and I’m not about to start now.”


Q. Things have been tough in Europe. Any concerns about partnering with a European company and expanding there?


A. I like the idea of investing when something is at its lowest. [Laughs.] No, we have not had too many concerns about it. This business is firing on all cylinders. I was definitely, in the back of my head, concerned that things would get derailed by the European crisis, but who we’re dealing with is very long-term focused and they’re also very globally minded. Europe is a big part of their business, but they’re also expanding aggressively in Asia — we are as well — and North America.


Q. And everyone needs soap.


A. And everybody needs soap. It’s a dirty world out there.


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